Shanghai Sunrise International Enterprises Ltd. is a leading and professional manufacturer of fishing rods, fishing lures and fishing reels. We are also an export company for all other fishing tackles and outdoor products. Established in 2002, Sunrise is a joint-venture, with head office located in Shanghai (as Marketing Center) and our factory is located in Weihai, the biggest global fishing tackle base in Shandong, China (as Production Center). We have 4 branch factories which mainly produce fishing rods, lures and reels. Our factory covers an area of 99000 square meters, with a construction area of 20000 square meters. There are more than 600 workers in our factory. We always focus on top quality and innovative design for fishing tackles and outdoor sports articles.

Our Products Range is mainly as below:
1. All kinds of fishing rods: We produce high carbon rods, composite rods, fiber rods & ugly stick rods, which are sorted as carp rods, surf casting rods, fly rods, spinning rods, boat rods, jigging rods, telescopic rods, match rods, sea bass rods, feeder rods, trout rods, ice rods, Muskie rods, ISO rods, hera rods and bolognese rods and poles for European, American and Japanese markets. Besides mid-low level rods, we have our own High-Carbon factory to produce all kinds of high-carbon fishing rods as well as composite products.
2. We can supply you high level bait runner fishing reels, surfcasting reels, carp reels, fly reels, boat reels, trolling reels, bait casting & low profile bait cast reels and all kinds of other spinning reels.
3. We also have a specialized factory for manufacturing all kinds fishing lures: spinner baits, swim baits, crank baits, hard and soft plastic lures, jig heads, jig hooks, lead fish, sinkers, Japanese style spinners and buzz baits. Our lures have high quality in China as we adopt Japanese technology and have rich experience in this field.
4. We also can provide other fishing tackles such as landing nets, bite alarms, floats, fish finders, plastic boxes, swivels, head lamps, bags, jackets, vests, gloves, scales, hook removers, knives, pliers, sunglasses, all kinds of sporting and camping products such as tents, sleeping bags, skiing poles and climbing sticks, inflatable boats, diving equipment and Neoprene products.

R&D department: We have an R&D team. The technicians of the team come from south China - Dongguan and are dedicated to creating innovative fishing rods, lures, reels and other fishing tackle & outdoor products to meet current market demands.

Quality Control Team: We have established a powerful Quality Control System Team since our establishment. Our QC team was trained by very famous Japanese customers step by step many years ago. Our manager has more than ten years of experience in Quality Control for Japanese TOP brand. We are doing our best to make all our products perfectly based on strict quality control system.

Marketing Team: We have built an experienced sales and after-sales team. Besides our own business of rods, reels and lures, we also have a specialized department to help customers to purchase all kinds of small fishing accessories and outdoor products from China. We can help you save a lot of time and money.

The leaders of our company have been engaged in fishing tackle industry for about 20 years. At that time, China fishing industry just began. We have supplied very good services to many famous brands. Based on long history in this industry, we have won good reputation and established long-term & reliable relations with many Chinese fishing tackle factories. Our own factories can't produce all fishing tackle items, but we have strength to organize and sell the most Chinese fishing tackles and outdoor products with good quality at reasonable prices to worldwide buyers. By this way, we can reach the goal of becoming a global manufacturer and supplier.

"Honesty and Mutual Benefit" is the principle of Sunrise. We welcome friends to contact us.